Online Marketing is a new and attractive niche. Due to the nature of the beast, its parts are constantly moving, and there’s always a new tool coming out that will revolutionize the way that you market your business or service online.
However, there’s one mistake that many online marketers make when they get caught up in the “trendy” marketing tools, and that is that they forget to continue to use the tried and true methods of online marketing.
Email marketing is exactly that.
Although email marketing is certainly not anything flashy or new, it’s certainly something that you should be paying attention to and utilizing to bring in more leads and to market to current subscribers.
That being said, here are some email marketing best techniques that can help you turn your stagnant email list into a lead generation machine.
Top 10 Email Marketing Best Techniques
1.) Be consistent
This practice goes along the same lines as not neglecting your list. But this is something that will help you train your list. Many people get this tip wrong and think it means to send the same old boring emails every single day.
That’s not what I’m talking about here. By being consistent, I mean develop certain habits that your list can learn to expect. For example, I send out a gift to my list every Tuesday and Friday.
I have also seen other examples such as a “Fun Friday” emails where the marketer will send out something fun every Friday, or “Monday Motivation” where they send out a new motivational video every Monday. Get creative here.
2.) Keep things interesting by mixing it up
I know this may sound like a complete contradiction from best practice, but it’s not. The best way for me to explain this is to give you a real life example from my business.
I make it a goal to send out at least two pieces of valuable content to my list every week. That part doesn’t change… Every week they get two pieces of valuable content with no strings attached.
They part that changes are the way I deliver that content. Sometimes it’s just a text email; sometimes it’s a video on my blog, sometimes it’s an audio recording. That is what I mean by “mix it up.”
3.) Learn to communicate with your list
This is the best way to develop a good relationship with your list and have them know, like, and trust you. Just communicate with them.
It’s probably one of the easiest things in the world to do, yet most new marketers don’t do it. It can be as easy as ASKING them what they want.
If you send them to a valuable blog post, encourage them to leave their comments. If you send them to a free offer, tell them to let you know what they thought about it. Just do what you can to encourage interaction.
4.) Talk to them like a personal friend
This is another biggie. When you are writing an email that you plan on sending your list, don’t write things like, “I hope you guys had a good weekend.” That sounds like you are sending it out to more then one person.
Even though you may be, say something like, “I hope your weekend was great Justin.” This can be done with a personalization code in all autoresponder services.
Every email should be typed as if you are talking to ONE person only… Not a big group. This will give personal connection that you need with your list.
I heard someone say that they type their emails like they would type a text message… I think I’m going to start doing that also.
5.) Above the fold
People don’t like to waste time. Nowadays, we’re all browsers and surfers looking for a quick answer. Scrolling is something that’s reserved for material we care about.
For that reason, you should include any major calls to action above the fold of the newsletter to ensure maximum visibility.
6.) Less font size
Some email newsletters are just ghastly and overdone. Too many graphics and too many different fonts can detract from your point and be an immediate turnoff.
Studies have shown that simplistic styles are easier on the eyes and the brain regarding reading. Keeping it simple will be another incentive for the subscriber to want to read your email.
7.) Don’t neglect your list
If you give away a free video training to everyone that opts into your list, be sure to follow up with them and stay in constant contact.
This is how you will turn your list into money. People buy things from people they know, like, and trust. The best way to get people to know like and trust you is to send them regular emails that add value to their business.
This is the greatest method to ensure that your list don’t forget about you.
8.) Compel Me
Your subject cannot be boring. I don’t want to open an email that says “5 Different Petunia Breeds”.
However, if your subject was aimed at a Gardening niche and it said “5 Tips To Get Your Garden Looking Great”, you might have a better open rate.
People love tips, coupons, discounts, contests, and more. Start putting some energy behind your subject lines!
Most people are not going to open your email. It’s simply the way the world works, especially with increasingly high spam rates.
How do you combat this nonchalant attitude and fear of a computer meltdown? You need to incentivize your email.
Give your subscribers a reason to open it! By opening their email, do they get access to insider discounts? Do they have the potential to win a contest? First, try dangling the prize in the subject line to get people to start opening your emails.
Once you’ve trained your list that they can reap a lot of benefits simply by opening and read your emails, you can start using different subject lines and letting the bonus content in the email run its course.
Place the logo in the upper left-hand corner of your email newsletter. This provides a sense of stability for people.
They know that a reputable company probably sent the email since they associate that letter format with formal letters. Eye tracking also shows that people tend to look toward the upper right-hand corner first.
This will get your logo the most exposure, while at the same time providing the reader the ability to figure out who sent the email in case they want to do a little more research on your company.
You will want to use these tips and create a personal relationship with your opt-in subscribers. Marketing emails may have a strong impact on the readers; hence, they must be well written to serve their purpose.
Great presentations on the subject line of content would win the consumer over to the small business instead of its competitors.