If you have spent any time reading up on successful internet marketing strategies, then you surely know the fantastic importance of building a targeted email list.
If you are not currently building a mailing then let me repeat what every internet marketing guru since the dawn of the internet has said over and over again; “the money is in the list.”
Every time you launch a new website, blog, or website your main focus should be on growing your mailing list.
The trouble that most newbie internet marketers have with list-building is that they simply don’t know what they are doing.
In other words, there is so much bogus information out there that it can be difficult to know what works when it comes to listing building techniques.
When I was new to internet marketing, I wasted a great deal of my precious time on list building techniques that simply didn’t work.
Top 10 list building techniques that will get results:
1.) Create something of value to giveaway
Let’s say you have crunched the numbers and you have decided that the scrapbooking niche is very attractive. You have found tons of products to promote as an affiliate, but you don’t have a list to promote to.
By creating an information product, you will have something to giveaway to those interested in scrapbooking in exchange for their name and email address.
To create an information product you don’t have to know a thing about scrapbooking.
You can simply put together a collection of top-notch articles from the article directories, shell out a few bucks for an e-cover, and presto, you have an information product you can giveaway to build your list.
2.) Joint Venture Giveaways
These are mostly for those trying to build a list in the lucrative internet marketing niche.
A JV giveaway is where one marketer hosts a giveaway event and asks other marketers to submit giveaway items such as books, videos, graphics, or software.
By becoming a contributor to one of these events, you can start building your list in a flash.
Few marketers know that you can place an opt-in form right on your MySpace pages. This means that anyone who views your MySpace page can opt into your mailing list.
Also, MySpace is excellent for targeting very specific niche markets which mean you can use free MySpace pages build huge, targeted mailing lists
4.) Offer Free Incentives/Give away some FREEBIES
Most people do not want to crowd their inbox with unnecessary emails because they just create a mess and make it difficult for them to locate all their important emails in the inbox.
This is the primary reason why they don’t sign up for anything or to any email lists.
But, people have always been enticed as to what they could benefit when they sign up on your list and offering to sign up freebies, and other types of incentives like discount coupons or coupons to avail free services and items have always been very effective.
But, the thing is, you always have to give your potential clients a great deal especially when you send them emails seven days a week; everything you send them should be useful and beneficial.
5.) Spend some money to pay for SOLO ADS
Some people or business websites allow paid ads. You have to spend some money to pay people who have lists of the same niche as your business to have them send your email marketing campaign ads to those who belong in their list.
When you decide to do this, you should always incorporate and include the link to your subscription page so that people are led right to your email list.
Solo Ads vary, and it is very helpful in determining and identifying those people with a great number of reviews.
To track the number of clicks, your email ads get, every business site is recommended only to avail trusted and credible services like that of Safe Swaps.
6.) Get Affiliates to Promote your Business
Selling your brand is daunting, and it would make a huge difference when you decide to have some affiliates to help you with the email marketing campaigns.
Yes, they could be a lot of help on the marketing aspect, and one important thing that you can make your affiliates do for you is to promote the opt-in incentives to generate traffic on the website which could consequently potentially increase your product or service sales.
Most affiliates would like this because they could also send freebies and discount coupons to the people in their email lists to make them more engaged, happy and satisfied with your business.
7.) Sharing on Social Media Platforms
One of the best ways to grow your email list is by asking your business’ subscribers to share the subscription forms to other people in the social media networks.
Some of the most dominant social networking sites today are Facebook, Google+, Twitter, etc.
You could have all your subscribers to share the subscription form by including simple words in your emails like “Share this subscription form if you liked the gift”.
When doing this, it should be stated that the gift or incentive could not be shared directly by the subscriber unless it’s your decision to give them the privilege.
You may also indicate “Share with FB Friend” links within the emails that your company has sent. And to make your subscribers feel that they are very much valued, have some content exclusively intended for them.
8.) Buyer List Creation
Value the people or subscribers who purchase your products or avail of the services your company is selling.
Create a list of these people; this can be done easily with the use of the option provided in most digital shopping carts by linking them to credible and known email marketing services like the Aweber.
Those included in the buyer’s list that you have created should be treated well and right so that it would be easier to sell your brand to them again; this way you would also establish customer engagement.
One of the best ways to do this is by sending these valuable and loyal subscribers relevant and useful content, freebies, discount coupons that you do to usually offer for all.
You would see in the end that it would all be worth it because these people will be regular customers and they will be generating more potential customers that would purchase your products as they will be enticed of the benefits and value you give your dedicated customers.
9.) Ask them to Subscribe
This is another thing that is simple, and yet most people still miss out on. Simply ask them to subscribe either through the use of social media, webinar, video, and others.
10.) Produce a remarkable and exceptional email marketing content
Creating and sending highly-optimized email content works wonders in having existing subscribers remain subscribed and encouraging new people to subscribe.
Get their attention with an email that is relevant and informative; the emails you send them will convince and compel them to sign up and join your bandwagon.
When creating content for guest blogging, a call-to-action to link it to your business website so that readers can subscribe to your other website blogs.
Growing the email list effectively is the basic and most important aspect in email marketing if you want your campaigns to be effective in reaching more potential and prospective customers.
These tips and techniques will guide you through the process of generating more leads because more people reached will increase the possibility of making more sales and financial gains for your business.